The prospect of autonomous cars on german highways poses a new challenge for regional railway transportation. Especially commuters are looking for more comfort and individuality during their daily stay on the train.

To meet these customer needs, the Südostbayernbahn (SOB), d.lab, DB Regio and the Bayerische Eisenbahngesellschaft (BEG) decided to create a new vision of future railway mobility together with Neomind. The Ideenzug (Idea Train) is an innovative train interior showcasing many possibilities to enhance the passengers’ travel experience. Some areas focus on relaxation, others on productivity, social interaction or entertainment.