The evolving Tassimo brand challenges Neomind to continuously deepen our understanding of brand identity in order to transfer its essence to the design of subsequent device generations.

In our longstanding partnership and close collaboration with the BSH design team we strive to offer support throughout the complete journey of designing a new product – from initial idea sketches to the very last detail of the product. Along the way of designing several new Tassimo brewers we have conducted trend analyses and CMF studies as well as provided marketing material and assistence for the engineers.